When you let OTTO do your SEO, you'll see improvements in website authority, content quality, technical performance, and user engagement across your websites. Leading to maximum organic traffic results for your brands of agency clients.
Using CSS is a helpful way to achieve better SEO performance. These files can help you optimize your website by making it easier for search engine crawlers to find, understand, and index your website. Keep reading to learn how to use CSS for better SEO perform
Duplicate content is a problem for any website that wants to rank in search engines because it can complicate the user experience and confuses search engines. But most of the time, duplicate content is not intentional and is caused by technical issues or auto
When it comes to Search Engine Optimization (SEO), Google’s Core Web Vitals are a make or break ranking factor. Unlike many other SEO metrics, these metrics measure the performance of a website from the user’s perspective. The Core Web Vitals update is about m
Alt text often finds its way into SEO content optimization discussions. Designed as a means to increase a site’s accessibility, these seemingly inconsequential alt attributes can have an impact on your site’s SEO and usability. To help you make the most of yo
Whenever a user types a web page url into their web browser and hits enter, they send a request to the web server to access that specific website. The web server responds with the requested page (plus any additional resources, like images or scripts, that the
There’s so much more to creating an online presence than simply uploading content onto a webpage. Getting noticed in search results is the best way to grow a business and brand name, and creating good content is a key to ranking for multiple search queries. H
An important element that many websites forget to include on their web pages are open graph meta tags. These tags are important for ensuring that your content is appealing and clickable when shared on popular social media sites. Here is a guide to what open g
Internal links allow Google to rank your site more accurately and index your site more effectively. Your website’s Internal links not only improve the user experience, they communicate to web crawlers your site architecture and how your web content interrelat
One of the debated topics among marketing professionals is the role that content length plays in search engine performance. Many SEO experts argue that longer content is better, and rightly so. There is a breadth of research that shows a direct correlation bet
When it comes to search engine optimization, the details matter. Why? Search engines analyze and index page details and these details add up to a recipe for success in search engine results. While many people overlook the importance of URLs, we urge you not t
